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Google trends available in8/2/2023 Suppose you have an online e-commerce store that sells shoes. Let's understand keyword research with an example as well. The following section details how to use Google Trends for keyword research. Keyword research: The users can use Google Trends for keyword research. Similarly, you can follow the latest trends in Google Shopping, Image Search, and News Search. See trends of different sections on Google: You can use Google Trends to track the trending video topics by selecting Youtube video instead of Web Search in the drop-down menu. Track seasonal trends: The users can use Google Trends to identify the trends for different time periods, which can further help identify seasonal products and services. Track relevant subcategories of products or services: The users can find appropriate subcategories in the Related Topics section on Google Trends. This also helps content marketers use Google Trends to identify topics for creating trending content. If a particular product or service name is starting to trend recently and the performance is increasing steadily, it is a perfect moment to invest in that product or service. Track current trends: Businesses can learn the latest trends and understand the market needs for a specific product or service. In other words, the users can find skyrocketing niches. Track niches: The users can leverage the data to analyze if the trend is increasing or declining in a specific period. Refine the data: The users can sort the data by type, category, period, and region. Google Trends is famous for the following reasons: You can use Google Trends for various purposes such as technological predictions, search engine optimization (SEO), etc. It is important to note that two locations with a similar proportion of term searches do not comprise the same search volumes. The ranking will depend on how much a specific topic is trending compared to all the topics searched on the tool. The output data is then ranked from the range of 0 to 100. It is done to show the relative trend comparison and ensure that the regions resulting in the highest search volumes are not always at the top of the ranking. Below are the methods by which the search results are normalized based on the location and time of the search:Īll the data sets are divided by the total number of searches conducted for the location and the time. Google Trends performs normalization of the search data for ease of comparison across various search terms. Search terms with special characters: This tool refines the queries that contain special characters like apostrophes, semicolons, etc. Search terms that are duplicates: The tool eliminates the search terms used by the same user multiple times in a short period. If the search terms have a meager volume, they are represented by 0. Search terms with very low volume: The tool only includes trending search terms. Google Trends omits certain kinds of search terms. Non-real-time data: unique data sample that can range from 2004 to 36 hours before your search on Google Trends. Real-time data: data relevant to the last seven days. Google Trends offers two samples of data: In other words, the result for search terms suggests the ratio of the search frequency of a particular keyword to the total number of searches in a specific region at an exact time. It is important to note that, unlike Google Keyword Planner, Google Trends indicate relative keyword popularity. There is no Google Trends API available in the market. You can access this tool on computers, smartphones, or tablets. Since Google Trends was realized in 2004, you can sort the trend data from 2004 to the present. It provides this information based on what people search on its search engine. Google Trends is a free web-based tool that showcases the latest trends around the globe. Read the following blog to learn about Google Trends, keyword research, and how to find the best Google keywords using this free product. Similarly, all the individuals and businesses online that want their content to be relevant to the present times need to understand what is in fashion these days, or in other words, what is trending these days. Suppose you just bought a new piece of apparel online, and you get to know that it went out of fashion around a month ago.
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